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CREATIVE DIRECTON

A premium Raptors capsule collection

Raptors x M&N x AAPE Collection

Status: Complete

Project Type: Professional - Real Sports Apparel, Maple Leaf Sports & Entertainment

Publishings: Real Sports Apparel, Toronto Raptors (2020)

Role: Project management, marketing creative direction (photography, styling, asset design) 

Abstract

The fashion company, Aape by A Bathing Ape (Bape) partnered up with Mitchell & Ness and the Toronto Raptors to produce a small line of high-end casual clothing including basketball shorts, jersey tee, hoodie, and cap. The line was sold online at Real Sports Apparel, the authentic store of the Toronto Raptors. Along with project managing the launch of this collection, I was also in charge of direction for the launch creative. This included ideating and executing the photoshoot and final creative with the help of a freelance photographer and designer. 

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Photography by Nick Merzetti

© 2024 by Brianne James

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